Tips For Using Instagram
Instagram is a very useful and highly popular photo sharing application in today’s world.
With an estimated 300 million users at the end of 2014, the ever growing application can
work wonders for marketing businesses, especially those in the creative fields such as
fashion, photography and cafes.
However to ensure Instagram is used in the most efficient way for your business, Dyno
Social has chosen to provide 4 key tips on how to use Instagram as a Marketing Tool.
1. Share photos of employees and your customers
By sharing photos of employees and customers your followers gain a behind the
scenes view of your business as well as knowing that customers truly are valued. This
not only improves brand loyalty but also improves the likelihood of your followers
becoming future customers.
2. Hold contests and photo sharing prizes
By regularly holding contests in which customers have a chance to win something
related to your business is very useful in attracting new customers as well as
attracting a higher number of followers, because the more followers your businesses
Instagram account has the more potential customers you have. This is also the aim
of having photo sharing prizes in which your business is exposed to greater
quantities of people.
3. Feature your current and up and coming products
The effectiveness behind sharing your products is that customers gain an
understanding of what they can find at your businesses without actually visiting, and
if your followers are exposed to what your business sells and something catches
their eye the chance of them becoming your customer is very high.
4. Harness the power of hashtags
Through the use of relevant and industry specific hashtags, your business is more
likely to be viewed by a wider array of people on Instagram which not only leads to
new followers and new customers but also allows people to identify certain hashtags
with your business which in turn leads to better brand recognition. An example is a
boutique café using the hashtag #coffelovers each time it posts a picture of a coffee
variety customer can find in their café.