Work Wonders for Your Business with E-mail Marketing


Simply having subscribers, followers or customers sign up to your website or business will

not generate substantial sales or revenue. It the next step that counts, effectively using

email marketing.

Many businesses either neglect or incorrectly use email marketing, this is usually due to a

lack of knowledge on how to approach the situation.

The first mistake that businesses make when sending emails for marketing purposes is that

they write as though they are bulk sending the same email to a large number of people,

while in reality this is the case, the emails should be written in a way which makes it seem as

though it was written personally for the recipient.

The use of inclusive language, images, the names of recipients and anecdotes go a long in

way in generating successful results.

The beauty of email marketing is in the ease and low cost of it. A single email can be sent to

large numbers of people for little to no cost, and if done correctly will work wonders for

your business.

Your emails should be creative, carefully worded, have a clear aim/message, be written in a

personal nature and most of all be short and sharp. Customers generally will not read the

email if it is lengthy, it is better to write less and provide links for further reading.

Further Reading:

- E-CBD’s Top 11 Email Marketing Tips

http://www.e-cbd.com/internet-marketing-resources/top-11-email-marketing-tips.html

Matthew Collis’ 11 Remarkable Email Marketing Tips

http://www.huffingtonpost.com/matthew-collis/11-remarkable-email-marke_1_b_5710091.html

Email Marketing Tools and Programs:

- Mail Chimp

http://mailchimp.com/