Work Wonders for Your Business with E-mail Marketing
Simply having subscribers, followers or customers sign up to your website or business will
not generate substantial sales or revenue. It the next step that counts, effectively using
Many businesses either neglect or incorrectly use email marketing, this is usually due to a
lack of knowledge on how to approach the situation.
The first mistake that businesses make when sending emails for marketing purposes is that
they write as though they are bulk sending the same email to a large number of people,
while in reality this is the case, the emails should be written in a way which makes it seem as
though it was written personally for the recipient.
The use of inclusive language, images, the names of recipients and anecdotes go a long in
way in generating successful results.
The beauty of email marketing is in the ease and low cost of it. A single email can be sent to
large numbers of people for little to no cost, and if done correctly will work wonders for
Your emails should be creative, carefully worded, have a clear aim/message, be written in a
personal nature and most of all be short and sharp. Customers generally will not read the
email if it is lengthy, it is better to write less and provide links for further reading.
- E-CBD’s Top 11 Email Marketing Tips
Matthew Collis’ 11 Remarkable Email Marketing Tips
Email Marketing Tools and Programs:
- Mail Chimp